Just 24 percent of millennials, and only 40 percent of Americans overall, can answer common questions about vehicle financing, according to research from the Financial Industry Regulatory Authority (FINRA) Investor Education Foundation. For this reason, Ford Credit announced a new series of videos designed to deliver this information in an easy to understand format.
“We’re making it easy for people to understand automotive financing by providing the straightforward information they need to make good decisions about one of their biggest purchases – a vehicle,” said Krista Conyers, Ford Credit Marketing director. “For example, the ‘What is Credit?’ video compares a credit score to a grade on a school report card.”
Designed to appeal to millennials, the videos deliver the necessary to understand information in concise, easy to digest presentations that are about three minutes long. The first three topics are available in English and Spanish and cover the following subjects: "What is Credit?"; "Buy or Lease"; and "Lease End." The videos are available on YouTube at youtube.com/user/fordowner.
Ford : GET SMART: NEW FORD CREDIT VIDEOS OFFER EASY ANSWERS TO COMMON CREDIT QUESTIONS https://t.co/QTpFlJGTvq
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